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The Tourism Action Plan is required to grow attraction programs for tourism business, increase support for current tourism businesses and enhance visitor experiences in the County.
The plan works towards providing support and resources to help tourism operators create experiences that will create an emotional relationship with our destination for our visitors. The holistic approach taken in creating this action plan will help Parkland County become a leader in local government for rural tourism. The plan has:
- four pillars;
- twenty-three objectives; and
- a work plan that integrates with Council's Strategic Plan.
Action Plan Pillars
BUSINESS & EXPERIENCE DEVELOPMENT
We actively attract new tourism business to Prime Recreation and Tourism Areas outlined in the Municipal Development Plan and support the retention and expansion of our current tourism sector
ADVOCACY & COLLABORATION
We build, maintain and advocate for strong partnerships with key tourism stakeholders to support Parkland County's shared vision of One Parkland: Powerfully Connected.
PROGRAMMING & EVENTS
We support the development of tourism related events and programs that provide opportunities for residents and visitors to explore Parkland County
MARKETING
We recognize the importance of creating a consistent regional identity and increasing the awareness of Parkland County tourism experiences.